MODELING THE IDENTITY OF THE ANIME CULTURE FAN
Abstract
The mathematical or economic approach to the effect that culture exerts on its consumer is less common. The present paper refers to a new cultural genre in Romania, the oldest in the world, the genre of Japanese animation, called "anime", which developed externally and internally a true market of its derived products. Lovers of this kind of animation are called "anime fans," and our research respects a cognitive pattern related to their identity. Exogenous influences with an implication in the consumer's decision are of particular importance in this respect. The study of their dynamics in the context of research is applicable to any decisional behavior.
This work is licensed under a Creative Commons Attribution 4.0 International License.
I , as main author, declare and undersign, that the paper is an original and common work of me and all subsequent authors. The paper as a whole or part of it has not been published or submitted to other Journal. The right to publish the accepted paper is transferred to and owned by “Annals of Constanta Maritime University” Journal.
