Implications of Cultural Awareness in Transport - Comparative Study of Halal Food Supply Chain in Hong Kong and Romania
Cultural awareness in logistics is a domain insufficiently researched, though its role is significant in establishing and developing various business opportunities. A Halal food supply chain has emerged in the 21st century to serve a growing population of devout Muslims. In Hong Kong and Romania, the Halal food supply chain is at an introductory stage and has received minimal attention from government bodies and academic institutions. This paper investigates the competitive business environment and identifies key factors to strengthen the role of Hong Kong and Romania as a Halal food supply chain hub in the Asian and European regions respectively.
Porter’s diamond framework is applied to illustrate how the Hong Kong and Romania Halal food supply chain members can utilize their inherent resources to enhance their capabilities to compete in the dynamic external environment. The paper also utilizes the concept of regional competitiveness to critically examine Hong Kong and Romania’s potential evolution into a Halal food supply chain hub. This provides an opportunity to examine the competition encountered by Hong Kong and Romania Halal food supply chain industry. Sustainable competitive advantage and first mover advantage are considered.
I , as main author, declare and undersign, that the paper is an original and common work of me and all subsequent authors. The paper as a whole or part of it has not been published or submitted to other Journal. The right to publish the accepted paper is transferred to and owned by “Annals of Constanta Maritime University” Journal.